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The Royal Welsh College of Music & Drama

Giving Wales’ only conservatoire a new lease of life

Hybrid are creative, professional and produce hugely impressive work. Happy to accommodate specific requirements, they’re also full of great ideas and working with them is a pleasure.

Ian Lewis

Marketing Technology Manager, RWCMD

The process of designing and implementing a new website for the Students’ Union was immediately less daunting and a whole lot more enjoyable from the moment we first met with Hybrid to talk over our ambitions for our new site.

The project was delivered on time and on budget. The support and professional approach was second to none. I have personally recommended them to several others on the back of our positive experience. I shall have no hesitation in continuing to do so.

Brian Weir

Head of Student Services, RWCMD

There once was an ugly duckling

The Royal Welsh College of Music & Drama approached Hybrid at a very exciting time, having just unveiled a multimillion pound redevelopment of their city centre campus and a major rebrand.

who needed a new voice

In-house copywriter/journalist at the time, Hybrid’s Katherine Latham developed a playful new tone of voice for the college that reflected the promising students and artistic talent at its heart. She revamped the college social media channels and the magazine, Connect, which featured articles across the arts, from Michael Sheen to Welsh National Opera.

Traffic to the website rose by 500% in the first month

Traffic to the college website rose by 500% in the first month after the implementation of the new social media strategy. Kath worked with the in-house team to develop this work further and produced an innovative magazine-style prospectus which picked up a silver HEIST award.

and a new look

The college was especially keen to raise the profile of its new commercial offerings, while not losing sight of its core audience – the students. Hybrid designed and built the page layouts for the main website. The college was then able to integrate these with their existing content management system.

and a blog.

Hybrid then designed and built (in partnership with Teamworks) the Backstage Blog in line with the main college website so there was a consistent style across their digital presence. The blog looks great on mobile too – vital for their primary audience – and features social media feeds, a ‘picture of the day’ slideshow and integrated Facebook comments.

With its fresh voice and digital presence, RWCMD now had the perfect tools to shout about its impressive new city centre premises.



World-class venue

Main image by Michel Catalisano