Harnisch-Lacey DanceBreaking new ground in dance and theatre
It has been wonderful working with Hybrid Studio on the branding, poster design and new website for Harnisch-Lacey Dance.
I love how they are able to understand my thinking and turn it into an exciting, creative and bespoke response to the brief. Creating a visual communicative tool for my varied audiences.
Harnisch-Lacey Dance is a multi-award winning dance company.
Their last piece titled ‘BOUNCE’ piece fuses contemporary dance, breakdance and acrobatics, using an innovative 2x6m moveable bouncy floor.
Before the current brand came to be fully realised, we started by producing event posters, each one uniquely designed to convey the theme of the piece.
It was from these early artworks that the brand they have today has naturally evolved.
Services we provided
Power + Poetry
We explored juxtapositions within the performances – strength and fragility, balance and contrast, and created an instantly recognisable ident.
For the full logo we contrasted the heavy weight of the symbol with the elegant simplicity of the logotype.
Keeping the focus on the content
Keeping a monochrome palette and using a minimal, sans serif font allows the artwork and photography for each piece to take centre stage.
We applied this to large format event posters and programmes, apparel and online.
The brand now serves as the perfect foundation on which to showcase the performances, each with their own unique personality and style.