Giving Wales' only conservatoire a new lease of life
There once was an ugly duckling
The Royal Welsh College of Music & Drama approached Hybrid at a very exciting time, having just unveiled a multimillion pound redevelopment of their city centre campus and a major rebrand.
who needed a new voice
In-house copywriter/journalist at the time, Hybrid’s Katherine Latham developed a playful new tone of voice for the college that reflected the promising students and artistic talent at its heart. She revamped the college social media channels and the magazine, Connect, which featured articles across the arts, from Michael Sheen to Welsh National Opera.
Traffic to the college website rose by 500% in the first month after the implementation of the new social media strategy. Kath worked with the in-house team to develop this work further and produced an innovative magazine-style prospectus which picked up a silver HEIST award.
Traffic to the college website rose by 500% in the first month
and a new look
The college was especially keen to raise the profile of its new commercial offerings, while not losing sight of its core audience – the students. Hybrid designed and built the page layouts for the main website. The college was then able to integrate these with their existing content management system.
and a blog.
Hybrid then designed and built (in partnership with Teamworks) the Backstage Blog in line with the main college website so there was a consistent style across their digital presence. The blog looks great on mobile too – vital for their primary audience – and features social media feeds, a ‘picture of the day’ slideshow and integrated Facebook comments.
With its fresh voice and digital presence, RWCMD now had the perfect tools to shout about its impressive new city centre building.