Innovation Group’s 3,300 employees span Australia, Belgium, France, Germany, India, North America, Poland, South Africa, Spain and the UK. The organisation serves over 1,200 clients, including 75% of the world’s top general insurers.
with a fragmented online identity
Innovation Group experienced massive growth when it acquired multiple businesses across the world – each with its own identity, its own website and its own way of working.
and outdated website with no clear message.
Innovation Group’s existing site was dated. It wasn’t clear what services they offered or to who, and it didn’t reflect what they were doing or where they wanted to go.
So we went back to the drawing board.
Innovation Group’s branding agency Clout, unified the organisation under one brand and we consulted on content structure and design, ensuring that it would translate to the web across all devices. A site of this magnitude required a huge amount of planning.
Long-term thinking was paramount
We ensured the site would be flexible and expandable. It can be adapted to meet the needs of each region. And it is scalable so we can add additional functionalities and features in the future such as video players, forms, interactive maps and sub-sites.
for this truly global project.
We worked across continents, coordinating the project with North America (Canada and US), UK, France, Germany, Spain, Belgium, Poland, South Africa and Australia. We tailored the site to suit each distinct market and region. The regional sub-sites vary according to their requirements and each region has access to its own content, all subject to approval by a single global administrator.
Phase one: Global site launched in six different languages
Phase two: Ten regional sub-sites added, each in their own native language
Today, Innovation Group is unmistakably Innovation Group
Innovation Group’s new digital presence is a true and unified reflection of this worldwide organisation, its offerings and aspirations. Whether you’re looking at the UK’s estates and landowners or Germany’s Netzwerke, it feels like the same organisation.
And it not only looks like one but works as one. Having streamlined their editorial process, all content goes through a single gatekeeper for sign off. This means head office have full control of everything that goes online – crucial when you have multiple regions publishing 24/7.
Average page views per month
with a site built for clarity, speed and scalability.
We zipped, cached, concatenated, compiled, deployed, un-duplicated, minified, optimised, compressed and reduced. Every file and every character of code went under the microscope. So the website is sleek and fast. Customers can now find key information quickly.